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The third edition of «Visa Fintech Day» was held on Tuesday at the Mohammed VI Tower in Rabat, bringing together key players from Morocco’s financial ecosystem to discuss innovation, digital payments and financial inclusion.
Organized by Visa in partnership with the Morocco Fintech Center (MFC), the Digital Development Agency (ADD) and Technopark, the event gathered government officials, regulators, banks, fintechs, investors and technology companies. This year’s edition placed a particular focus on artificial intelligence and its potential to transform financial services.
The event opened with remarks by Amal El Fallah Seghrouchni, Minister Delegate in charge of Digital Transition and Administrative Reform, who highlighted the role of artificial intelligence in accelerating inclusive digital transformation. Several discussions also examined the impact of digitalization on the national economy, including an exchange between Sami Romdhane, Visa’s Country Manager for Morocco, and Ryad Mezzour, Minister of Industry and Trade.
Speakers emphasized the growing contribution of digital technologies to the modernization of Morocco’s economy, particularly among small and medium-sized enterprises. Digital payments, data-driven solutions and AI-powered tools are increasingly viewed as key drivers of competitiveness and growth.
Morocco looks to AI to accelerate its financial transformation
One of the highlights of the event was the presentation of a white paper on Morocco’s fintech ecosystem. Produced jointly by Visa and the Morocco Fintech Center, with contributions from several institutions, the document is intended to serve as a reference for investors, industry professionals and policymakers.
The report outlines a series of recommendations aimed at accelerating financial innovation in Morocco. These include the development of regulatory «sandboxes» to allow new services to be tested in a secure environment, the standardization of technological integrations across the sector, stronger funding mechanisms for startups, and greater use of artificial intelligence and data analytics to promote financial inclusion.
The event also showcased the Visa Africa Fintech Accelerator program. Launched as part of the company’s commitment to invest $1 billion in Africa by 2027, the initiative supports fintech startups across the continent through an intensive 12-week program.
Startups, banks and regulators: a maturing ecosystem
Since its launch, the accelerator has supported 104 African fintechs across six cohorts. Their combined valuation now exceeds $1.4 billion. Ten Moroccan startups have already benefited from the program, gaining access to strategic support, Visa’s technology infrastructure and funding opportunities.
At this year’s event, two Moroccan startups from the latest cohort were highlighted. Both are developing solutions that leverage artificial intelligence and data analytics to address structural challenges in the financial sector.
For Sami Romdhane, this evolution reflects the growing maturity of Morocco’s fintech ecosystem. In his view, fintechs are increasingly choosing to collaborate with banks and regulators rather than adopting a disruptive approach. Visa, he said, intends to support this momentum by providing its technological infrastructure and global expertise to foster financial innovation and expand access to financial services across Morocco.
