Yves Saint Laurent Beauty grows its skincare line ingredients in Ourika

In Ourika, a small town at the foot of the Atlas Mountains, the beauty section of the French luxury fashion house Yves Saint Laurent (YSL) grows the ingredients used in its skincare and fragrances lines, Marie Claire magazine wrote on Tuesday.

Exploring the fields that host YSL’s plants, the magazine indicates that the brand’s new skincare line «Pure Shots» features some of Ourika’s products. «The soft pink petals of the marsh-mallow plant, traditionally used to heal wounds, help protect against UV rays and environmental aggressors in the brightening serum, and Barbary fig helps firm skin in the brand’s contouring formula», Marie Claire wrote.

According to the brand’s scientific director Caroline Negre «harvesters pluck the flowers during that brief window of time, and then botanists extract its antioxidant sugars using a slow cold-press method».

For the record, YSL Beauty is part of the company that bears the name of French designer Yves Saint Laurent. The latter lived in Marrakech and owned a house and a famous garden in the city.