With her lip jewelry, Rim Amhaj redefines perceptions of traditional tattoos

In a subtle dialogue between tradition and modernity, Moroccan entrepreneur Rim Amhaj reinterprets ancient tattoo motifs through her innovative lip jewelry brand, Ritersie. By transforming age-old symbols into contemporary, wearable pieces, she both celebrates her cultural heritage and offers a reversible alternative to permanent body art—an approach that has struck a chord with audiences in Morocco and beyond.