Released on August the 22nd , the video is the 10th episode of a series produced by Volvo, the Swedish vehicle manufacturer, and entitled Volvo Trucks. This episode sheds light on the dangerous curves of the Moroccan Atlas Mountain by interviewing, Omat Ait Mbarek, a truck driver who rides the roads of Tizi n’Tichka everyday. The area is according to Volvo, 2,300 meters above sea level. Speaking about driving, the region and his experience as a truck driver Omat Ait Mbarek stated that to him «what matters in life is my safety first and that of the people in front of me».