Born Winners unveiled as official slogan for Women's CAN 2024 in Morocco

«Born Winners» has been announced as the official slogan for the 2024 Women's Africa Cup of Nations (WAFCON), set to take place in Morocco from July 5 to 26, 2025. The Confederation of African Football (CAF) unveiled the slogan on Tuesday, highlighting its aim to «honor African women who are at the heart of football across the continent».

«Bold and inspiring, 'Born Winners' is more than just a rallying cry—it’s a statement of identity», CAF said. «It celebrates the spirit of African women, who embody a culture of triumph—on the pitch, in society, and in every sphere of life».

«Whether they are players, coaches, officials, supporters, or media trailblazers, African women are not just part of the game—they lead it. With passion and determination, they challenge norms, break down barriers, and light the way for future generations», the statement added.

According to CAF, the slogan reflects the resilience and drive of African women that extends far beyond football. The 2024 edition of WAFCON, it says, «celebrates this innate energy to overcome obstacles, redefine roles, and inspire excellence».