chargement...
The fourth edition of the International Argan Tree Fair, running in Agadir until January 16th, highlights a vital element of Morocco's natural and cultural legacy, acknowledged by UNESCO as both a biosphere reserve and an intangible cultural heritage of humanity. This event aligns with the national strategies of Generation Green 2020-2030 and Forests of Morocco 2030.
These strategic initiatives have yielded significant results, such as the restoration of over 246,000 hectares of historic argan groves and the cultivation of an additional 10,000 hectares across the Souss-Massa, Marrakech-Safi, and Guelmim-Oued Noun regions, utilizing an innovative climate-resilient arganiculture model.
Organized under the auspices of the Ministry of Agriculture, Maritime Fisheries, Rural Development, Water and Forests, and the National Agency for the Development of Oasian and Argan Zones (ANDZOA), the fair celebrates Morocco's emblematic tree, which embodies an ancient heritage and serves as a cornerstone for local communities, promoting their economic empowerment and social inclusion.
The event also presents a valuable opportunity for industry professionals to establish new partnerships and expand their professional networks. More than 200 booths feature argan oil in its culinary and cosmetic applications, alongside a diverse array of artisanal products from the biosphere reserve.
Additionally, nearly 20 African nations are participating with their own stands, transforming the fair into a vibrant hub for exchange, dialogue, and cultural sharing, all underpinned by the argan tree as the central symbol of this gathering.
Under the theme «The Argan Tree, Symbol of Resilience and Adaptation, a Bridge of African Communication», this fourth edition seeks to position the Moroccan argan grove as an African model of sustainable development, harmonizing ecosystem preservation, the empowerment of rural women, and the generation of inclusive economic value.
In a statement to MAP, Hou Dahbi, head of the statistics, studies, and monitoring division at ANDZOA, noted that this event also contributes to the cultural and economic vibrancy of the city during the Africa Cup of Nations (CAN 2025), for which Agadir is one of the host cities.
Beyond the exhibits, visitors can engage with an immersive program featuring live demonstrations of crafts such as pottery, jewelry, and weaving, as well as show-cooking sessions and entertaining activities for children.
