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Morocco more than doubled its sweet pepper exports to Norway during the 2025/26 season, further strengthening its presence in Northern Europe, according to EastFruit.
Between October 2025 and April 2026, Norway imported 620 tonnes of Moroccan sweet peppers worth more than $3 million. The volume is 2.3 times higher than during the same period last season and already exceeds 86% of Morocco's total exports to Norway for the whole of the 2024/25 season.
Norway remains heavily dependent on imports to meet domestic demand, with sweet pepper imports reaching 21,800 tonnes in 2024/25. While the Netherlands and Spain continue to dominate the market, accounting for more than 87% of supplies, Morocco has steadily gained ground at the expense of other secondary exporters such as Turkey, Greece, and Poland.
According to EastFruit, Morocco's strong performance has been driven by consistent product quality, competitive prices, and reliable logistics, allowing exporters to capture market share lost by Spain amid climate-related and economic challenges.
The growth also reflects a broader shift in Morocco's export strategy, with exporters increasingly bypassing traditional European distribution hubs and shipping directly to Northern European markets. The trend mirrors recent gains in Finland, where Moroccan tomato exports have also surged.
