17 million Moroccans spend an average of 2 hours and 33 minutes per day on social media, according to data compiled by social media management platform Hootsuite in its 2019 Digital report.
Published on the 31st of January, the survey suggests that active social media users in Morocco account for 47% of the total population. 16 million people of those who use social media in the Kingdom are connected via their phones.
According to the same report, Moroccans’ favorite social media application is WhatsApp, as 81% of social media users rely on it. 76% of internet users in the Kingdom use Facebook, followed by Youtube 60%, Instagram 45%, Facebook Messenger 43%, Snapchat 25%, Twitter 17% and Skype 15%.
Statistics presented by Hootsuite indicate that men, from different age categories, use Facebook more than women in Morocco. 25% of male internet uses aged between 25 and 34 are actively surfing Facebook, while only 13% of the female category are using the social media platform.
Facebook, Instagram and other social media platforms
In total, 17 million people in Morocco use Facebook, 60% of them are adults aged more than 13 years old.
Meanwhile, only 4.40 million Moroccans have an Instagram account. 15% of these internet users are described as adults that have more than 13 years old.
The number of Twitter users in Morocco is very low compared to Facebook and Instagram, as only 453,5 Moroccans have a Twitter account. Once again, 76% of Twitter users in Morocco are male and 24% of them are female.
On the other hand, 2.95 million Moroccan internet users have Snapchat accounts while 2.30 million are active on LinkedIn.
The Hootsuite report made a list of the top Youtube searchers made by Moroccans in 2018. The list is topped by the words film, Maroc, music. On Google, Moroccans searched the most in 2018 for Youtube, Maroc and Google.
For the record, Hootsuite’s «2019 Digital» which is also known as «We Are Social», is based on data made available by market research agencies, internet and social media companies, governments and public bodies, news media, journalists and internal analysis compiled by the platform itself.