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French-Moroccan actress Oulaya Amamra stars in Lacoste’s new campaign film

A new ad campiagn by Lacoste. / Ph. DR
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Moroccan-French actress Oulaya Amamra is the new face of clothes company Lacoste’s new campaign. The 22-year-old actress starred in the brand’s ad campaign entitled «Life is a beautiful sport».

The video, released on May 19, shows Oulaya Amamra arguing with a man in an emotional break-up scene. The situation takes an unrealistic turn in the middle of their argument, which pushes the couple to forget about their indifferences and make up.

The brand’s new campaign «emphasizes its fundamental values : tenacity, freedom of the mind and of movement, and creativity», the Drum said, quoting Lacoste.

«It said this film is less idealised and romanticised than its previous two films featuring couples, scored by L’Hymne à l’amour by Edith Piaf», the same source said. On its Youtube channel, Lacoste invited its customer to discover how its «heroes seek the inner strength to overcome adversity».

The film was written by Olivier Aumard, art directed by Aurélie Scalabre, and directed by Megaforce.

For the record, Oulaya Amamra is a rising star in France. She starred in 2016 in two films, Divines and Tamara. In 2017, she won the César Award for Most Promising Actress for her movie Divines.

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