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A campaign in Germany relies on role models of Moroccan descent to promote diversity

Mohamed, a German teacher of Moroccan descent, posing for a campaign that promotes integration. / Ph. DR
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For diversity’s sake, a government campaign in Germany is relying on everyday faces to promote integration. The campaign launched by Germany’s integration Ministry includes professionals with immigrant background.

The campaign unveiled, Monday, the new faces representing it, including a high school teacher with Moroccan roots, a doctor, police officer and veiled women. Dubbed #IchDuWirNRW, said campaign has 1,700 posters with different people that have different backgrounds.

«Our campaign is about an important message that is against right-wing populism», Integration Minister Joachim Stamp said, adding : «we stand for an open and liberal society. Immigration can enormously enrich our society».

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