A well-crafted press release was sent to all Moroccan media outlets, boasting a spectacular figure: 1,656 online training certificates obtained in 12 months. Mohamed Rochd Charrat's "achievement" was picked up by some Moroccan media without verification and shared across social networks. But what is the real story?
After music, an NFT avatar in the Metaverse, and his clothing line SW with Issam Balalioui (Wachma), is Saad Lamjarred now venturing into cryptocurrency? A message posted on his X account hints at such a project, following in the footsteps of other artists who have launched their own «celebrity coin». However, several clues call for caution, especially amid a growing wave of celebrity-related fraud in Morocco.
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