The 2026 World Cup is kicking off under unusual circumstances for Moroccan café owners, who are facing a tournament unlike any before it. Between late-night kick-offs and uncertainty over opening hours, many are scaling back their preparations despite the excitement surrounding the Atlas Lions.
As the 2025 Africa Cup of Nations finals kicked off in Morocco, many fans have found themselves forced to watch the matches in cafés. This option, however, quickly became a source of widespread frustration, as practices such as mandatory meals and inflated prices in some establishments sparked a wave of anger and intense debate over consumer rights.
While some want to organize, Monday and Tuesday, a national strike to protest against the schedules and anticipate for the holy month, this decision is already dividing owners of restaurants and cafes in Morocco.
While some of them were allowed to open their doors, businesses that were forced to suspend their activities during the lockdown in Morocco are struggling to keep their heads above water.