With a shared history spanning several centuries through the legacy of Al-Andalus and the cultural imprint it left behind, the regions of Seville and Morocco draw on this heritage to build a promising future. The historical contributions and ancient cultures have now become foundational elements for exploration by operators in the Spanish province, who are eyeing Moroccan tourists.
With 17.4 million visitors in 2024, Morocco has become Africa’s top tourist destination, breaking records year after year. But at what cost to the land and its people? On the International Day of Responsible Tourism, voices like Said Marghadi’s—founder of the Touda ecolodge in Aït Bouguemez—call for a new approach that puts sustainability and respect for local communities at the heart of tourism.