Born in Marrakech and based in the United States, Ifri has made a name for herself on social media with videos that challenge the colonial lens through which the history and ways of life of North Africa, particularly Morocco, are often viewed. Drawing on local narratives and alternative historical sources, she devotes much of her content to antique jewelry, objects that carry within them a history stretching back thousands of years.
In a subtle dialogue between tradition and modernity, Moroccan entrepreneur Rim Amhaj reinterprets ancient tattoo motifs through her innovative lip jewelry brand, Ritersie. By transforming age-old symbols into contemporary, wearable pieces, she both celebrates her cultural heritage and offers a reversible alternative to permanent body art—an approach that has struck a chord with audiences in Morocco and beyond.
Born and raised in Amsterdam, Fatima Essahsah is a jewelry designer who started her line to tell the story of her Moroccan heritage. The young entrepreneur exhibits her work in Dutch museums, paying tribute to her Amazigh roots.
Discovered 27 years ago, the Moroccan Amethyst crystals are now one of the most famous quartz stones in the market. Their unique shape, color and special characteristics have made them gain fame abroad. The stones are now sold by Geostone Group, a mineral and mining company based in Agadir, Morocco.
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