Pepsi Maroc partners with FRMF to support Moroccan football

Pepsi Maroc has announced a new partnership with the Royal Moroccan Football Federation (FRMF) to support Moroccan football, further solidifying its commitment to sports in the country.

Salahaddine Mouaddib, General Manager of Varun Beverages Morocco, Pepsi's bottler in the country, confirmed the sponsorship deal, calling it a «historic partnership».

Mouaddib stated, «This partnership marks a significant step in our commitment to supporting Moroccan sports, a discipline that continues to bring honor to our nation on the international stage. Through this support, we hope to contribute to the development and influence of Moroccan football, which is a source of inspiration and national pride. This is a first for Pepsi Maroc, and we are excited to be part of this great adventure, supporting Moroccan talents towards new heights of success».

According to a press release, the collaboration between Pepsi and the FRMF promises to create new opportunities for various generations by providing a platform for Moroccan talents both within and beyond the country.