2M dominates Ramadan 2026 with record-breaking audience share

On the first evening of the special Ramadan 1447 / 2026 programming, 2M and the channels of the National Broadcasting and Television Company (SNRT) captured a commanding 70.4% audience share, reflecting a 0.4% increase from the previous year. Notably, the second channel, 2M, alone secured a 42.4% share during prime time—a significant rise of 6.4%—and 31.8% for the entire day, marking a 1.8% gain, according to a statement.

The same source reveals that the premiere episode of the third season of the series «Bnat Lalla Menana» drew in 12,142,000 viewers, achieving a 47.8% audience share. Additionally, the comedy series «Yawmiyat Mahjouba Wa Tibariya» captivated 10,372,000 viewers, accounting for a 49.6% share. Meanwhile, «Hikayate Chama» attracted 9,983,000 viewers (37%), and «Hadik Hyati – DBL» engaged 8,658,000 viewers (41%). Later in the evening, the series «Lili Touil» was watched by more than 5,845,000 viewers, securing a 27.8% share.

The allure of 2M's programming lineup is further evidenced by the impressive engagement on the channel's digital platforms, which garnered nearly 8 million views in just 14 hours. This highlights the programming's capacity to «unite a broad audience around a diverse and high-quality offering», while providing an «adapted television experience».