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Morocco welcomed nearly 20 million tourists and generated MAD 138 billion in tourism revenues in 2025, while the first five months of 2026 have confirmed the sector's continued growth, according to a press release issued following the National Tourism Office's (ONMT) board meeting held on June 24 in Rabat.
Chaired by Tourism Minister Fatim-Zahra Ammor and attended by ONMT Director General Achraf Fayda, the meeting reviewed the sector's performance and progress toward Morocco's goal of attracting 26 million tourists by 2030.
According to the ONMT, international tourist arrivals rose by 7% at the end of May 2026, while tourism revenues increased by 21% and overnight stays in classified accommodation establishments grew by 9%.
«The 2023-2026 roadmap has demonstrated that by acting simultaneously on air connectivity, promotion, investment, quality and territorial development, Morocco can move to another level and compete with the world's best-performing destinations», Ammor said.
The board also highlighted progress in air connectivity. Contracted airline capacity for the summer 2026 season reached 7.74 million seats, up 13% from a year earlier, supported by new airline bases in Rabat, Marrakech and Tetouan and the launch of 52 new international routes during the first half of 2026.
Looking ahead, the ONMT identified several priorities to support the 2030 target, including expanding air links, diversifying source markets, particularly in China, India and Latin America, developing maritime routes and cruise tourism, and gradually integrating artificial intelligence into marketing and commercial operations.
Board members also reviewed a major reform of the ONMT's personnel status aimed at modernizing the institution and improving its attractiveness.
At the end of the meeting, the board approved all resolutions on the agenda, including the 2025 financial statements, activity report, first-half 2026 results, second-half action plan and several strategic projects presented by the management team.
