Marrakech : Taxicabs are getting their own digital platform

Taxi drivers in Marrakech will have a new mobile application for their customers named Chedli taxi (Take me a taxi), The Economist reports today.

The new mobile application operates by geo-localizing the customers who can send voice messages to the driver informing them about their destination. The taxi driver then is supposed to accept or decline.

«We have developed our own very complex algorithm to offer this unique voice control service adapted to Moroccans,» explains Ali Hammouda, co-founder of the project.

The two founders of the project signed a partnership with the Taxi Drivers Association Association of Social Work of Taxi Drivers to avoid problems with the classical taxi drivers in the city. Any unhappy customer can make a complaint by emailing Chedli taxi.

However, the application is only reserved for taxi drivers with a license and a trust permit, while individuals and VTC are excluded.