chargement...
33 companies were awarded, Friday 30th of March, by the «Product of the Year Morocco», a consumer voted award for product innovation established in 1987 in France to guide consumers to the best products in the market, and to reward manufacturers for quality and innovation, said a communiqué issued by the award's organizers.
The event held in Casablanca is the first edition to take part in Morocco examining products that are sold in the Kingdom's market. To name the best ones out there, Product of the Year relies on a national and independent survey conducted by Nielsen, a global information and measurement company that provides market research, insights and data about what people watch, listen to and buy.
This year, more than 2350 Moroccan consumers voted for their favorite products in all categories. «Innovation is to bring something new to what is already in the market», said Phillipe Gelder president of the Product of the Year World. «Starting from today, Moroccan consumers can vote for products they find innovative», he added.
Indeed, products from every single category have been awarded during the ceremony. Joly was granted the Product of the year in the canned Tuna products as well as others such as cleaning product Ariel, Aman Souss, Taous soap, Lesieur, Kef and many others.
