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Lloyd’s and Casablanca Finance City launch a London charm offensive for foreign investors

Lloyd’s and Casablanca Finance City launch a charm offensive in London./Ph. Twitter Casablanca Finance City
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Lloyd’s, an insurance market located in London, which has been granted recently a CFC Status by the Casablanca Finance City Authority (CFCA) of Casablanca Finance City (CFC), an economic and financial hub created in Morocco, launched on Tuesday a charm offensive with the help of the CFC in London to attract British investors to Morocco, said MAP news agency.

Lloyd organized a series of meetings with its clients and potential investors in its iconic London building to showcase the strengths of CFC as Africa’s leading financial center. These meetings were an opportunity for Said Ibrahimi CEO of the CFCA and Lloyds experts to present CFC’s offers for companies wishing to invest in Africa.

CFC currently has an active membership community of 144 leading companies, covering 48 countries in the continent.

According to Ibrahimi, these companies have chosen to work with CFC because of the Kingdom’s stability, economic openness, flexible regulations and modern structure. He added that CFC has created an attractive procedure that allows companies to finalize administrative formalities in 48 hours.

On Monday, a similar meeting was organized by a London law firm in the presence of the Moroccan Ambassador to the United Kingdom Abdesselam Aboudrar and his British counterpart Thomas Reilly.

The meeting, which was attended by leaders and representatives of several funds and major investment groups, highlighted the attractive offer of the CFC, which is positioning itself as a financial center serving in Africa.

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