The Asian Decolonisation Collective, an anti-racism body representing people of Asian origin, recently challenged Netflix regarding Gad Elmaleh and Kev Adams' sketch entitled “The Chinese”, according to Asian community-focused online newspaper NextShark.
Although the sketch dates back to 2016, its replay on Tuesday, April 17 on the French TV channel W9 brought the controversy back. Through hashtag #GadElmalehOutofNetflix, Netflix has been solicited via Twitter to end its collaboration with the French-Moroccan humorist, reports franceinfo.
In addition to the stereotypes conveyed by this sketch, Gad Elmaleh is also accused of launching a cyber-harassment campaign against Louise Chen, a French-Taiwanese DJ. In an article published in 2017 on Les Inrocks, she mentioned being "very very angry" at the fact that the show was broadcast during the channel's primetime (on French TV channel M6 at the time). "It validated racist remarks, it normalizes and trivializes them," she added.
@gadelmaleh still want to ignore us ?
— Collectif Asiatique Décolonial (@AsiatDecolonial) April 21, 2018
So Now we ask all @netflix's subscribers to dislike his shows
Vu qu'il continue de nous ignorer : que toutes les personnes ayant un abonnement dislike ses vidéos sur Netflix #GadElmalehOutOfNetflix pic.twitter.com/9H5yAEGaRy
Vietnamese-born journalist Doan Bui also wrote on the matter in an article ironically entitled "Those Chinese people deprived of a sense of humor are annoying” recalls French TV show 20 minutes. "The sketch is so full of clichés that came out of the last century, that we have the impression of having been kidnapped and thrown in the car of 'Back to the Future'. Kev Adams is parodying in 'Chinese' so, a kind of mix between the Ming Li Foo character in 'Lucky Luke' and Dr. Fu Manchu, he has a mat and a grotesque accent. To put it in other words, it was a big moment of embarrassment, "she writes.