Moul Lhout, a charismatic fishmonger who outsmarted the internet, captivated Moroccans

Moul Lhout, a young fishmonger from Marrakech, has taken social media by storm with his remarkably low seafood prices. While professionals contest the feasibility of his pricing, his viral success has reignited public debate on inflation, purchasing power, and the role of middlemen in soaring food costs, thanks to his charisma and sharp communicating skills.