The prickly pear, once dubbed the «fruit of the poor» in Morocco, now faces soaring prices due to a persistent crisis fueled by the devastating cochineal insect and dwindling production. As local farmers grapple with these challenges, experts like Zouhair Sabir highlight the urgent need for stronger state support and strategic market solutions to stabilize this vital sector.
Although the Mejhoul date originates from Morocco’s Tafilalet Valley, the variety spread worldwide after 11 offshoots were taken to the United States in the 1920s, leading to large-scale cultivation in countries such as the United States, Israel, Mexico, and Jordan. Today, these countries dominate global production.
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