Founded by a French-Moroccan who returned home to put his industrial experience at the service of local businesses, AH Digital aims to make AI a concrete driver of competitiveness for Moroccan SMEs. Incubated at the Agadir Technopark, the startup champions a form of digital transformation rooted in on-the-ground realities, with a focus on automation and SME competitiveness. An interview with Hassan Ahlaou.