Youness Bouchida, a fervent advocate of "Made in Morocco," has transformed Initiative Audace into a beacon for Moroccan fashion and design, propelling local brands onto the global stage. As president of fashion and design at the Federation of Cultural and Creative Industries, he champions female entrepreneurship, aiming to elevate Moroccan creativity internationally.
The 2025 Marrakech International Film Festival kicked off on November 28, celebrating its 22nd edition with a vibrant tribute to global cinema and a diverse selection of 82 films, including 15 Moroccan titles. With a jury led by acclaimed director Bong Joon Ho, the festival honors cinematic legends like Hussein Fahmy while showcasing bold new creations, reinforcing Marrakech's pivotal role in the international film landscape.