Three years after Morocco introduced its electronic visa (e-visa) system, the results of this digital transformation point to a positive impact on both tourism and the country’s international visibility. During this period, nearly half a million applications have been processed, with over 90% related to tourism.
From the narrow alleys of ancient Fez to the lecture halls of the University of Pennsylvania, and from the corridors of Disney in Orlando to training platforms across the Gulf, Moroccan Hicham Amrani has carved out an exceptional professional path, one that blends ambition with knowledge, and experience with influence. What began as a passion for learning has evolved into a career coaching high-profile public figures in the region and authoring works aimed at sharing his insights on
For as long as he can remember, Larbi Sahraoui has had a deep-rooted passion for traditional Moroccan clothing, which he began sketching as a child. Though far from his hometown of Larache, it was in Granada and later Paris that the now internationally recognized fashion designer honed his craft. Under his professional name, Leo Norma, he reimagines the Moroccan caftan, transforming it into bold, contemporary pieces infused with the timeless elegance of this ancestral garment.
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