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The Moroccan caftan, in all its splendor, dazzled Paris on Monday evening at a unique fashion show organized as part of the first Arab Week at the headquarters of the United Nations Educational, Scientific and Cultural Organization (UNESCO).
Hind Lamtiri’s chic and sophisticated collection captivated an international audience, who were left in awe of the Moroccan designer’s undeniable talent. Her creations continue to enchant enthusiasts of traditional elegance, reimagined with contemporary touches.
«It’s a rich collection, featuring various types of embroidery, maalem craftsmanship, and fabrics», shared this prominent figure in Moroccan caftan haute couture in an interview with MAP, following her sold-out show.
Deeply touched by the audience's response, Lamtiri expressed her pride in presenting her collection at UNESCO to such a prestigious gathering, which included numerous diplomats, notably Morocco's ambassador-delegate, Samir Addahre.
«It’s an immense pride and honor that goes beyond the simple presentation of a garment. It’s an opportunity to showcase a symbol deeply rooted in Moroccan history and culture, an object that embodies the expertise, patience, and talent of Moroccan artisans», she said.
For Lamtiri, the caftan represents «a symbol of identity, tradition, and modernity all at once», and presenting it at UNESCO—a place dedicated to the preservation and celebration of cultures—is «a recognition of its universal value».
She sees this as a contribution to «sharing a piece of Morocco’s soul—a living treasure that continues to unite and inspire generations».
Moroccan culture, in all its forms (tangible and intangible heritage, music, gastronomy, calligraphy, fashion, and art), is showcased at this first edition of Arab Week, organized by the UNESCO Arab Group with the support of Saudi Arabia.
Lamtiri’s caftan show was a highlight of the opening day, which concluded with a memorable Tarab Al Ala concert performed by the young orchestra «Ambassadors of Moroccan Andalusian Music in France».
National participation in this celebration of Arab culture and diversity also included conferences on Moroccan calligraphy and artificial intelligence.
The objectives of UNESCO’s First Arab Week include strengthening the presence of Arab culture within the UN organization, fostering new partnerships between Arab countries, UNESCO, and other member states, and promoting intercultural dialogue and mutual understanding.
