In the 1950s, the Casablanca fashion house Joste partnered with Christian Dior to create exclusive collections for Moroccan clientele. This collaboration continued until the 1980s, marking a pivotal moment in the cross-cultural exchange between Morocco and the French luxury brand.
Samia Benchaou's reels, showcasing how to style bold and edgy clothing items for hijabi women, have inspired many fashionistas to embrace their personal style all while dressing modestly.
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