Youness Bouchida, a fervent advocate of "Made in Morocco," has transformed Initiative Audace into a beacon for Moroccan fashion and design, propelling local brands onto the global stage. As president of fashion and design at the Federation of Cultural and Creative Industries, he champions female entrepreneurship, aiming to elevate Moroccan creativity internationally.
The Moroccan caftan has long captured global attention, embraced by royals, celebrities, and style icons from Princess Beatrix and Lee Radziwill to Talitha Getty and Oum Kalthoum. From high-society balls to the White House and Buckingham Palace, the garment inscribed on the Intangible Heritage List in Morocco’s name, became a timeless symbol of elegance and cultural exchange. .
For as long as he can remember, Larbi Sahraoui has had a deep-rooted passion for traditional Moroccan clothing, which he began sketching as a child. Though far from his hometown of Larache, it was in Granada and later Paris that the now internationally recognized fashion designer honed his craft. Under his professional name, Leo Norma, he reimagines the Moroccan caftan, transforming it into bold, contemporary pieces infused with the timeless elegance of this ancestral garment.
When Nisrine Kasbaoui returned from the United States to Morocco, it was not just a move, but a return as a bearer of dreams and identity. Her journey was about more than geography, it was about giving a cultural voice through fabrics and designs that carry deep meaning. What began as a personal need grew into a project celebrating Amazigh heritage in a modern style, aiming for global reach without losing its roots.
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