Sultan Ahmed al-Mansur broke with Ottoman-influenced attire introduced by his brother, reviving traditional Moroccan dress as a statement of sovereignty and independence for the Saadi dynasty. He also innovated by introducing the mansuriya, a distinctive garment that became emblematic of Moroccan fashion and culture.
In the 1950s, the Casablanca fashion house Joste partnered with Christian Dior to create exclusive collections for Moroccan clientele. This collaboration continued until the 1980s, marking a pivotal moment in the cross-cultural exchange between Morocco and the French luxury brand.
Samia Benchaou's reels, showcasing how to style bold and edgy clothing items for hijabi women, have inspired many fashionistas to embrace their personal style all while dressing modestly.
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