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The Moroccan National Tourist Office (ONMT), in collaboration with National Tourism Confederation, has embarked on a nationwide tour of Morocco's regions to engage with local officials, CRT managers, and key industry stakeholders. This initiative aims to strengthen relationships with professionals, discuss the sector's opportunities and challenges, and align efforts to enhance Morocco's profile as a premier travel destination, both domestically and internationally, reads an ONMT press release.
ONMT will outline its strategic directions and upcoming initiatives tailored for each region, supporting operators in their growth efforts. This direct engagement also serves as a platform to gather feedback and suggestions from professionals, ensuring initiatives are well-suited to local realities.
The tour commences this Friday, January 10, 2025, starting with Marrakech, a key tourism hub, and will progress through all regions across the country. These meetings will delve into the sector's strategic plan, focusing on marketing and sales strategies in priority markets to secure optimal sustainable growth for the twelve regions, each according to its unique characteristics and potential.
The agenda includes meetings with industry professionals such as hoteliers, travel agencies, transport providers, restaurateurs, and representatives from regional tourism (CRT). These discussions aim to assess local needs, identify region-specific opportunities and challenges, and gather actionable proposals to stimulate tourism growth.
This tour highlights the ONMT's determination to position the regions as central pillars of Morocco's tourism offering. By promoting a collaborative approach and placing local professionals at the core of its strategy, the ONMT seeks to drive balanced and sustainable growth, adapting marketing and promotional efforts to the specific needs of each region.
The regional tour also serves as an opportunity to motivate and unite local stakeholders around a shared vision. In doing so, the Office reaffirms its role as a catalyst for tourism development in Morocco, amidst a backdrop of robust recovery and increasing global interest in Moroccan destinations.
