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Uber is officially relaunching its services in Morocco this Thursday, November 27, in Casablanca and Marrakech, several years after its exit in 2018. The ride-hailing company says the comeback aims to support the country’s mobility needs ahead of major international events, including the Africa Cup of Nations (AFCON) Morocco 2025. Only licensed vehicles will be permitted to operate under Uber, according to local media citing a recent press release by the company.
Through the Uber app, users can now book rides via UberX or UberXL, benefiting from features such as multi-destination trips, advance bookings, cashless payments, and round-the-clock customer support.
Uber says additional Moroccan cities will be added gradually, positioning the company as a key player in the digital transformation of urban mobility as the Kingdom prepares to host the Africa Cup of Nations from 21 December 2025 to 18 January 2026, an event expected to attract thousands of spectators from across Africa and abroad.
The return has been in preparation for months. In May, Uber selected Marrakech as its re-entry point, publishing a job posting for a new Country Manager tasked with overseeing Uber’s relaunch in Morocco, starting with the Red City.
Users and drivers of Careem, another ride-hailing platform owned by Uber and already operating in Morocco, have also seen their accounts and services transitioned into Uber as part of this rollout.
This relaunch marks Uber’s second attempt at establishing operations in Morocco. The company first entered the market in mid-2015, initially operating in Casablanca before expanding to Rabat. Although it never officially launched in Marrakech, Uber did operate in the city during the 2016 COP22 Climate Summit, providing eco-friendly rides to delegates and attendees.
During its first three years, however, Uber faced strong resistance from local authorities and traditional taxi drivers. The absence of a clear legal framework and frequent harassment forced the company to halt operations. Since Uber’s exit, other ride-hailing services have entered the Moroccan market but have faced similar resistance.
