Once a staple of urban attire, the Moroccan caftan is now worn on all special occasions. Recognizable by its long cut, intricate embroidery, refined fabric, and golden belt, this garment has evolved from the 11th and 12th centuries to the present day, earning its place on the high-fashion runway. Telling a story in motion, it has become a cherished fashion piece for religious celebrations, Ramadan evenings, or family gatherings.
As AFCON unfolds in Morocco, influencers from around the world are documenting their experiences beyond the pitch, highlighting the Kingdom’s culture, cities, and warm hospitality. Their largely positive content is turning the tournament into a powerful soft-power moment for Morocco.
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