As AFCON unfolds in Morocco, influencers from around the world are documenting their experiences beyond the pitch, highlighting the Kingdom’s culture, cities, and warm hospitality. Their largely positive content is turning the tournament into a powerful soft-power moment for Morocco.
Morocco has built a strong presence on UNESCO’s Intangible Cultural Heritage list, with 16 recognized elements spanning music, craftsmanship, folklore, and fashion. Here are some of the most prominent Moroccan heritage elements inscribed by UNESCO, from argan know-how and Taskiwin to Gnawa, Tbourida, Malhoun, and the Moroccan caftan.
As Morocco gears up for the Africa Cup of Nations, actress Fatima Nouali voices her frustration over the lack of institutional support for her project «Leo Africanus», a multidisciplinary performance meant to showcase Morocco's cultural ties with Africa. Despite extensive preparation and a proposal submitted to various authorities, Nouali's vision of integrating art with the sporting event remains sidelined, highlighting ongoing challenges in securing backing for cultural
«Morocco, the Road of Music», a captivating documentary available on TV5MONDE+, takes viewers on a vibrant journey through the diverse musical landscapes of the Kingdom, showcasing the rich tapestry of rhythms and melodies that define Morocco's artistic heritage. Directed by Donat Lefebvre and Jérémie Saint-Jean, the film explores how these ancestral sounds continue to evolve, embracing new influences while remaining deeply rooted in the country's cultural identity.