Celebrity coin : Has Saad Lamjarred really launched his own cryptocurrency ?

After music, an NFT avatar in the Metaverse, and his clothing line SW with Issam Balalioui (Wachma), is Saad Lamjarred now venturing into cryptocurrency? A message posted on his X account hints at such a project, following in the footsteps of other artists who have launched their own «celebrity coin». However, several clues call for caution, especially amid a growing wave of celebrity-related fraud in Morocco.

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