Sara Faqir, a London resident, drew from her personal experience to launch a publishing house aimed at redefining Moroccan Darija as an essential part of cultural identity. Through «Dar Lilei Publishing», she hopes to bridge the gap between Moroccan Darija and Moroccans living abroad.
According to Israeli researcher Einat Levi, Morocco and Israel have a unique relationship. Israel hosts the second largest Diaspora in the world while the Kingdom maintains historical and cultural ties with Moroccan Jews living there.