The 2022 FIFA World Cup significantly boosted Morocco's global popularity, particularly in non-sports areas such as tourism and culture, as evidenced by a 400% increase in online searches and a surge in positive sentiment, new study finds.
The 2030 World Cup is still far away, but Amnesty International has already started its campaign for FIFA to be vigilant regarding Morocco. In a report, the international NGO highlights the risks to human rights in Morocco.