Morocco's Las Vegas Sphere campaign generated global buzz, ONMT says

Morocco has become the first country to advertise on the Sphere in Las Vegas, with the National Tourist Office (ONMT) saying the «Visit Morocco» campaign has generated international attention well beyond its initial display.

In a press release issued on Monday, the ONMT said the campaign was widely picked up by media outlets, content creators and social media users, turning the activation into a global conversation about Morocco as a travel destination.

The campaign coincided with heightened international attention on the United States during the FIFA Club World Cup, with the performances of Morocco's Atlas Lions further boosting the country's visibility. According to the ONMT, choosing the Sphere instead of traditional sports venues reflects its strategy of strengthening the «Visit Morocco» brand through iconic global platforms.

The office added that the campaign continued to generate media coverage and online engagement after it ended, reinforcing Morocco's image across several strategic markets ahead of major international events set to put the kingdom in the global spotlight.