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Puma’s renewed classical pair of sneakers are inspired by Majorelle Garden

Puma’s renewed classical pair of sneakers are inspired by Majorelle Garden./Ph. DR
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The German multinational company that designs athletic footwear has recently found inspiration in  the magical garden Majorelle located in Marrakech. Photos of the classical pair of sneakers namely Blaze of Glory and Clyde have gone viral on the Internet after they both have been redesigned by adding details originally mimicking the beauty of the Garden. 

The sportswear firm decided to give the famous pair of sneakers a Moroccan touch inspired by the traditional architecture, the vivid colors and zelij mosaics. The makeover gave the shoes tiling patterns and footbeds that resemble the walls of the garden.

Majorelle Garden that was designed by the expatriate French artist Jacques Majorelle in the 1920's and 1930's. In 1980, it was bought by Yves Saint Laurent and Pierre Bergé. It now houses the Islamic Art Museum of Marrakech and includes North African textiles from Saint-Laurent's personal collection as well as ceramics, jewellery and Majorelle’s paintings. 

The MJRL sneakers will be available tomorrow 12th of May 2017. For the record, in 2013 the French dancer of Moroccan descent, Salah Benlemqawanssa, was selected as the face of the brand. A campaign was launched by Puma later to find new dancers who would accompany Benlemqawnssa. 

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