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Mamoun Sayah, director general of the Moroccan agricultural company Red Farm, is planning to introduce the firm's wine to the Chinese market through the China International Import Expo (CIIE), scheduled for November in Shanghai, says Chinese news agency Xinhua.
«Our winery is expanding its production capacity and used to produce 2.5 million bottles of wine each year», said Sayah.
The winery owns 300 hectares of grapes, 50 hectares which are harvested for the first time this year. The firm managed to produce 3 billion bottles of wine in 2018, which allowed it to enter the Chinese market one month before CIIE.
«It is very attractive for us to participate in this event. At present, our wines are mainly sold domestically, and we hope to further open the export market».
Sayah believes that demand for Moroccan wine in China will be increased. «Chinese consumers know very little about Moroccan wines. Therefore, Red Farm will adopt more modern and fashionable outer packaging and focus on marketing», he explained.
«I believe they can break through the encirclement of French wines and have a place in the Chinese market», he concluded.
