After seven years of drought, abundant rainfall is driving a strong recovery in Morocco’s aromatic and medicinal plant sector, particularly for wild varieties. Growers are now expressing strong expectations for the season, following two difficult years marked by shortages, high prices, and declining quality.
Despite a season of abundant rainfall improving grazing conditions in Morocco, red meat prices remain stubbornly high, creating a paradox that worries consumers ahead of Eid al-Adha. Experts attribute the situation to a tight supply exacerbated by breeders holding onto livestock for fattening, compounded by the lingering effects of past droughts and rising import costs.
After seven years of persistent drought, Morocco's winter of 2025-2026 shattered records with unprecedented rainfall and snowfall, marking a dramatic climatic shift. The General Directorate of Meteorology attributes this wettest winter since 1981 to changes in atmospheric patterns, which brought intense weather events and underscored the kingdom's climate volatility.