The Forbes Middle East magazine launched the second annual edition of its list of women entrepreneurs who have created brands and have succeeded in attracting the attention of costumers and investors. Entitled «Women Behind Middle Eastern Brands», the list features two Moroccan women. The first one is Salwa Akhannouch, the wife of Morocco’s agriculture minister and businessman, Aziz Akhannouch. The businesswoman launched her cosmetics brand Yan & One in 2017. According to
When the coronavirus health crisis first hit Morocco, Farida’s thoughts were all over the place. Confined with her husband and their three-year-old son in Casablanca, she was worried about making ends meet after she lost her part-time job and was uncertain about her husband’s. Scared of catching the virus and anxious about her future and that of her family, Farida, 36, started noticing abnormal changes about her menstrual cycles. «During the first month of lockdown, I
When she found herself unemployed, she got the idea for her entrepreneurial project from a TV show on car washing. This is the story of Lamyaa Alloussi, a young woman with a degree in secretariat. After graduating, she was planning to work in her field of studies. After a couple of internships and short work experiences, she found a job in Casablanca, her hometown. However, she had to stop shortly after she started the job opportunity due to personal reasons. After a series of
Artisanal fishing is no longer a male-dominated job. In Belyounech, a group of Moroccan women has set up the country’s first artisanal fishing cooperative, American news agency Associated Press (AP) reports. «We live in the sea and if we separate from it, we will die like fish. The sea is my entire life and that of my children and the people of the village», Fatima Mekhnas, president of the Belyounech cooperative, told AP. The residents of Belyounech who previously worked in
The cool photos of her 67-year-old mother have invaded her Instagram account. Moroccan-Dutch Meryem Slimani have been posting pictures of her mother on her account, styling her in a fashion-forward and edgy way. The retired teacher who left Morocco for the Netherlands in the 1980s has become a fashion icon, posing with sports clothes, a hijab and confident and photogenic looks. «I thought that if I actually style her, instead of having her in her normal clothes, it would be even
In Ourika, a small town at the foot of the Atlas Mountains, the beauty section of the French luxury fashion house Yves Saint Laurent (YSL) grows the ingredients used in its skincare and fragrances lines, Marie Claire magazine wrote on Tuesday. Exploring the fields that host YSL’s plants, the magazine indicates that the brand’s new skincare line «Pure Shots» features some of Ourika’s products. «The soft pink petals of the marsh-mallow plant, traditionally
On the sidelines of the Paris Fashion Week, currently held in France, the Moroccan caftan was the star of the show through the new Spring-Summer collection of Moroccan designer Fatima Zahra Filali Idrissi. The 2020 collection was part of the Oriental Fashion show, held in the Carrousel du Louvre in Paris, read a press release sent Tuesday to Yabiladi. On Monday, Idrissi debuted her haute-couture collection of caftans «adorned with Louis d'Or - a French gold coin that had been in
A Dior dress that the Duchess of Sussex Meghan Markle wore to a reception during her February visit to Morocco is the most expensive clothing item she pt on in 2019, wrote the Daily Mail. In a list, which includes the cost of all the new items worn by Markle throughout 2019, the British daily reports that the Duchess’ «most expensive outfit» was the one she wore during her royal tour of Morocco. The cream-colored gown reportedly costs £90,000 (MAD 1 120 851),
The Moroccan Embassy in Azerbaijan hosted, Sunday in Baku, a Moroccan fashion show, highlighting the designs of Moroccan female fashion designers Fatima Zahra Idrissi and Hind Morad Belghiti. «Fatima Zahra Idrissi opened a workshop dedicated to Morocco’s traditional dresses», the embassy said in a communiqué sent Sunday to Yabiladi. The «unique designs combine between what is traditional and modern, giving an original touch to the Moroccan style», the same
On Wednesday, Donald Trump’s daughter and senior advisor Ivanka Trump landed in Morocco to promote the Women’s Global Development and Prosperity Initiative. Received in Rabat by Princess Lalla Meryem of Morocco, Ivanka Trump was wearing an embroidered suit jacket made by Moroccan designed Fadila Elgadi. The grey jacket was a traditional one that she paired with matching pants and high heels. On Twitter, Fadila Elgadi could not hide her excitement seeing her designs being worn by
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