Born in Marrakech and based in the United States, Ifri has made a name for herself on social media with videos that challenge the colonial lens through which the history and ways of life of North Africa, particularly Morocco, are often viewed. Drawing on local narratives and alternative historical sources, she devotes much of her content to antique jewelry, objects that carry within them a history stretching back thousands of years.
Scroll through Moroccan social media, and you are likely to come across content in Darija, French, or English. But increasingly, another language is making its way onto screens: Tamazight, driven by a new generation of creators bringing it into the digital spotlight.
The Amazigh New Year, or Yennayer, stands as a testament to Morocco's rich cultural tapestry, intertwining ancestral rites with modern celebrations. Rooted in agricultural traditions and marked by inclusivity, this millennia-old festivity not only honors the enthronement of Pharaoh Sheshonq I but also embodies the enduring values of sharing and coexistence at the heart of Moroccan society.
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