The 2022 FIFA World Cup significantly boosted Morocco's global popularity, particularly in non-sports areas such as tourism and culture, as evidenced by a 400% increase in online searches and a surge in positive sentiment, new study finds.
After the success of his project in France, French-Moroccan Karim Benzermid decided to take his experience to Morocco and invest in it, as he seeks to capitalize on the Kingdom's great tourism potential.
During its first half, the government's Ministry of Tourism, Artisanal Industry, Social Economy and Solidarity (MTSIS) achieved significant progress across several sectors.
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