The 2022 FIFA World Cup significantly boosted Morocco's global popularity, particularly in non-sports areas such as tourism and culture, as evidenced by a 400% increase in online searches and a surge in positive sentiment, new study finds.
After the success of his project in France, French-Moroccan Karim Benzermid decided to take his experience to Morocco and invest in it, as he seeks to capitalize on the Kingdom's great tourism potential.
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