German investments in Morocco are experiencing remarkable growth, with FDI flows reaching €2.1 billion in 2024 and nearly 300 companies operating in the country. The automotive sector, led by the Leoni Group, along with ambitious logistics projects, exemplifies this momentum, strengthening the economic partnership between the two nations.
Since 2023, Chinese car brands have rapidly expanded in Morocco, gaining visibility and increasing sales through competitive pricing, advanced technologies, and structured distribution networks. While traditional manufacturers still dominate, these new entrants are steadily reshaping the market and attracting a growing number of buyers.
Morocco’s automotive industry has evolved into Africa’s largest car exporter, supported by major manufacturers like Renault and Stellantis, over 270 suppliers, and an annual capacity nearing one million vehicles. Driven by strong government policies, skilled labor, and global partnerships, the sector now generates over $14 billion in exports and is expanding toward two million vehicles in the coming years.
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