The Moroccan caftan has long captured global attention, embraced by royals, celebrities, and style icons from Princess Beatrix and Lee Radziwill to Talitha Getty and Oum Kalthoum. From high-society balls to the White House and Buckingham Palace, the garment inscribed on the Intangible Heritage List in Morocco’s name, became a timeless symbol of elegance and cultural exchange. .
UNESCO will witness a new chapter in the ongoing battle between Algeria and Morocco over the caftan at the beginning of next week in India. Just a few weeks ago, Algiers suffered a significant setback against Rabat at the Executive Board of the international organization.
In the 1950s, the Casablanca fashion house Joste partnered with Christian Dior to create exclusive collections for Moroccan clientele. This collaboration continued until the 1980s, marking a pivotal moment in the cross-cultural exchange between Morocco and the French luxury brand.