Football : Daiko becomes official partner of MAS Fez

The Maghreb Athletic Association of Fès (MAS) has signed a sponsorship agreement with Daiko. This partnership is based on a «shared vision of performance, innovation, and social connection», values embraced by both parties, according to a statement.

The initiative also underscores the home appliance company’s commitment to «supporting national sports» and strengthening ties with customers and fans.

For over 15 years, Daiko has offered more than 600 products through 1,500 retailers. With its latest series of QLED televisions, the brand aims to provide football enthusiasts with a fully immersive viewing experience. The statement highlights «a seamless viewing experience», allowing fans to «feel the intensity of the games» as if they were there in person.