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The Moroccan contemporary artist and designer, Hassan Hajjaj is teaming up with Melody Ihssani, a Los Angles based designer to create a new set of Reebok sneakers, Design Maroc reports. The two artists are collaborating to launch «a special his-and-hers duo of the Court Victory Pump for Valentine’s Day», Sneaker news indicates.
The new sneakers will be a refurbished version of the classic tennis shoe. Flavored with the vibes of the Moroccan designer, they are «adorned with jacquard textile uppers inspired by the Senegalese mats that Hajjaj often uses within his artwork, and are completed with matching printed laces and gum rubber outsoles», the same source states.
The pair of shoes is inspired by the Moroccan culture, the traditional pattern and the vivid colors. On the back of the sneakers, the designers intended to write «Andy Wahloo» in Arabic referring to Hajjaj’s nick name «Andy Warhol of Marrakech».
For the record, Hassan Hajjaj is a Moroccan designer and photographer who lives and works between London and Marrakech. In 2011 he won the Sovereign Middle East and African Art Prize. His work is exhibited in the Brooklyn Museum, New York; the British Museum, London; the Nasher Museum of Art, Duke University, Durham, NC; the Newark Museum, New Jersey; Los Angeles County Museum of Art, Los Angeles; Los Angeles Museum of Contemporary Art, Los Angeles; the Victoria & Albert Museum, London; the Farjam Collection, Dubai; Institut des Cultures d’Islam, Paris; Kamel Lazaar Foundation, Tunisia; and Virginia Museum of Fine Art, Richmond.
