BIM opens new logistics platform in Marrakech, announces 1 billion dirham investment
Turkish hard discount retailer BIM, a key player in Morocco's mass retail sector, has opened its fourth logistics platform in the Kingdom, in Marrakech.
The event, marked by the presence of Ryad Mezzour, Minister of Trade and Industry, and Haluk Dortluoğlu, CEO of the BIM Group, illustrates the brand's determination to strengthen its strategic foothold in Morocco.
With an investment of 150 million dirhams, this 16,000 m² infrastructure located in the Marrakech-Safi region aims to meet