Morocco’s first homegrown electric car to hit the market in 2026 for 100,000 dirhams

Morocco’s Neo Motors will begin selling the kingdom’s first locally made electric car, the Dial-E, next year for around 100,000 dirhams ($10,740). Production is already underway on the compact city car, which has a top speed of 85 km/h and a range of 150 kilometers, CEO Nassim Belkhayat told Bloomberg.

The vehicle has received regulatory approval in over a dozen European countries and will also be marketed abroad, with Neo targeting annual output of 10,000 units, Belkhayat sad in Monday at a conference in Rabat. The company, Morocco’s only homegrown automaker, has already sold «hundreds» of its combustion-engine cars since late 2023.

Belkhayat said Neo’s planned Casablanca IPO has been postponed indefinitely, noting that «car manufacturing is a complex affair; it takes time to reach scale and depth».

Founded in 2018 and based in Aïn El Aouda, near Rabat, Neo Motors began delivering its first Moroccan-made vehicles in December 2023, marking a key milestone in Morocco’s ambition to build a fully homegrown automotive industry. Earlier that year, in May 2023, the company unveiled a prototype SUV during a showcase presented to King Mohammed VI.